We all click dirty, but it doesn’t have to be that way.
Since boycotting the internet is never going to happen, Greenpeace asked us to use positive persuasion to encourage people to petition Amazon, Twitter, Netflix and Airbnb to switch from coal to 100% green energy. So we found the incomparably funny Reggie Watts, came up with some weird scripts, and the award winning #ClickClean campaign was born.
Hope is a powerful force.
Individuals with intellectual disabilities are marginalized more than any other group, mostly due to lack of understanding and direct experience. Bank of America set out to change this. By sharing stories of athletes’ extraordinary abilities on and off the field, we challenged stereotypes and invited consumers to join with us in creating a more inclusive world.
Questions Answered
Hannaford’s customers had lots of questions: What qualifies for rewards? Will my deli turkey be sliced thin if I order online? Can I schedule a pickup time for my order?
Our answer: a campaign that answered these questions directly—right within the ads. This playful, meta approach tackled real customer concerns through a mix of engaging digital videos, radio spots, display ads, and print executions. By meeting customers where they were and addressing their exact needs, we successfully transformed common grocery questions into memorable answers.
With perspective comes understanding.
As part of Bank of America’s sponsorship of the Ken Burns and Lynn Novick film The Vietnam War, we launched a fully integrated campaign that helped connect the war’s history to today’s generation.
See how it all comes together.
Rory knows golf. Optum knows health care. In both, success depends on being able to see how all the pieces come together. By partnering with Rory McIlroy, we’re able to look at the big picture to find solutions for some of the toughest challenges in health care and help people reach their full potential.
Not every idea is a good idea.
The "Not every idea is a good idea." campaign was created to announce the 2016 North American Effie Awards call for entries. Since we were talking to fellow ad industry people, we created a campaign that could celebrate and acknowledge the challenge of crafting ideas that are powerful, impactful and most importantly, effective. We wanted these videos to be painfully, comically familiar to anyone who's ever been "pitched" ideas by well-meaning friends and family.
Pure and simple, just like your ancestors would have eaten.
To introduce Perdue's antibiotic-free chicken brand, Harvestland, we created the fully integrated "Eat like your ancestors" campaign that tapped into the food nostalgia trend, harkening back to a time when food was simpler and cleaner.
You want to do what with the Klondike bars?
To promote Klondike's new Choco Tacos, we created the 'Flavor Chamber' on Klondike's website, where visitors were able to destroy either Klondike Bars or Choco Tacos and see what's inside them.
Believe in a better chicken.
In the past, Perdue's ads used humor and the charms of its founder, Frank Perdue, to sell their chicken. But today's consumers just want the straight facts. To blend the brand's light-hearted tone and proud heritage, we created a fun, animated campaign that targeted and educated a new generation of chicken lovers.
Together, we can end AIDS forever.
Over the past decade, there has been tremendous progress in lowering the rates of mother-to-child transmission of HIV, but there is still much more work to do. In support of Bank of America’s partnership with (RED), we launched a social media campaign to help generate awareness on this issue and ensure more HIV free birthdays like Lubona’s.
We brought the everyday pioneer spirit to life in this brand anthem video for Teva.
