SHIPLEY DONUTS bear claw cougar paw
From tweet to triumph.
It all started when our team came across an unassuming tweet from a Shipley superfan. That tweet would ignite a game-winning idea: renaming Shipley’s beloved Bear Claws to “Cougar Paws” during March Madness to rally University of Houston fans. What began as a playful social media stunt quickly reached over 800,000 people organically. The excitement carried over into real life when the Cougar Paws officially appeared in all Houston-area shops. #GoCoogs
